Innovative Spay/Neuter Messaging
Your organization can now get free materials from The Humane Society of the United States' groundbreaking spay/neuter ad campaign. Read below, then get set to download campaign materials you can customize!
Launched in 2008 to increase spay/neuter rates in Louisiana and Mississippi, the campaign is based on extensive research into pet owners' attitudes and behaviors on the issue. The research demonstrated why past outreach efforts have failed to significantly address homelessness, and provided valuable lessons toward developing a new approach. For a full explanation of the research, read the report.
The ads highlight the numbers of shelter animals euthanized and compel owners of unaltered pets to consider how the personal decision of spaying or neutering their pet can make a difference. Materials prominently feature local, affordable spay/neuter services so that viewers can take immediate action.
Start Your Own Campaign!
The ads used in the Gulf Coast campaign were created by a renowned communications firm and backed by the latest in spay/neuter research. And now, if your organization is working to encourage spay/neuter, these ads are available for use in your community. All you have to do is follow these easy steps.
1. Read Messaging Spay/Neuter: Lessons from the Gulf Coast Spay/Neuter Campaign to get the full explanation of the research.
2. Check out the sample ads below.
3. Agree to the terms and conditions and download the campaign materials and instructions.
"Under the Fence"
Click the images below to view larger images of the billboards.
Click the images below to view larger images of the posters.
Click the image below to view and print a door hanger (the back and front of the door hanger are shown in the file).
Click the image below to view and print this postcard (the back and front of the postcard are shown in the file).