The Shelter Pet Project

The Shelter Pet Project is an unprecedented media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare movement, The Shelter Pet Project aims to promote adoption and combat stereotypes about shelter animals.

Below you'll find links to more information about The Shelter Pet Project, including our weekly "Get-Set Tip", an overview of the campaign and resources to help you prepare for the influx of new adopters the campaign is expected to draw. Please check back often for updates.

The Basics

• Read Animal Sheltering magazine's overview of the campaign.
• View The Shelter Pet Project campaign presentation.
• Get answers to Frequently Asked Questions about the campaign.
• Visit The Shelter Pet Project website to view lots more info for shelters and the public.

Getting Prepared

• Use our client/customer service resources to ensure potential adopters have a positive experience at your organization.
• See if your adoption process makes the grade—check out our adoption materials.
• Work with volunteers? Use our volunteer management information to help prepare your team.
• Review our information on shelter policies and procedures.
• Get The Scoop e-newsletter in your inbox for more resources to help you prepare.

Getting Involved

• Leave a love note for a shelter pet who's touched your life.
• We need your help gathering research for The Shelter Pet Project! Volunteer shelters will be asked to include a Shelter Pet Project adoption survey with your regular adoption paperwork. There is a limited time commitment that requires gathering the surveys and returning them to The HSUS. To volunteer or for more information, email info@animalsheltering.org.
• We need you to put the word out in your community! Visit The Shelter Pet Project's Get Involved page to view the ads and download the local media outreach toolkit.
• Sign up to receive emails with the latest campaign news and information from The Shelter Pet Project.
• Download The Shelter Pet Project Campaign Toolkit  for comprehensive information on courting the media.
• Get outreach tips and inspiration with our marketing, public relations and media relations materials.
• Read how the campaign helped one lucky dog and share your Shelter Pet Project success story.

More Information

• Need additional help? See our comprehensive Resource Library with materials on over a hundred animal care topics.
• Follow the campaign by getting updates from The HSUS on Facebook and Twitter.

The Shelter Pet Project is a campaign of: