rescue. reunite. rehome. rethink.

Breaking Shelter Stereotypes

The Shelter Pet Project is the first national PSA campaign created to bring large animal welfare groups and local shelters across the country together for one unified goal--to increase pet adoption and save more lives. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, this campaign aims to break the sterotypes associated with shelter pets by allowing real-life adopted pets showcase just how amazing they really are.

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