Photo by Susan Guzy
Reach Underserved Communities
An estimated 23 million pets live in poverty with their people in the Us. Regardless of socio-economic challenges, people care deeply for their animals, but don't always have access to services or struggle to cover the cost. Through innovative programs like Pets For Life we’re meeting people where they are, reaching out proactively to close the gap in animal services and keep animals happy in loving homes. Discover how your organization can provide information and resources to people and pets in the underserved areas of your community.
Spotlight > Reach Underserved Communities
Reaching your community means getting outside your doors and knocking on theirs
Back when Matt Piccone worked for a cable company in Rochester, N.Y., his job was to disconnect people who were stealing service. “I was in and out of 200 yards a day unannounced,” he says. In those yards and back alleys, he found more than illegal cable hookups: He saw dogs tied up all day, animals in need of veterinary care and stray cats struggling to care for their litters.