Skip to content Skip to navigation

The Shelter Pet Project

The Shelter Pet Project is the first national public service announcement campaign created to bring together animal welfare organizations and shelters to increase pet adoption and save more lives. A collaborative effort by The Humane Society of the United States, Maddie’s Fund and the Ad Council, The Shelter Pet Project breaks the stereotypes associated with shelter pets by allowing real-life adopted pets to showcase just how amazing they really are. Join us in making adoption the first option people consider when they decide to add a new pet to their families!­­ For more information visit theshelterpetproject.org

#StartAStoryAdopt | Shelter Pet Adoption

Tools and Resources > The Shelter Pet Project

Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".
  • Blog Post

    Approaching Adoptions from a Fresh Perspective

    Shelter Pet Project - Keyboard Cat

    What do social media pet stars Toast Meets World, Keyboard Cat and Hamilton Pug have in common? They’re the latest Internet phenoms featured in the new round of public service announcements (PSAs) from The Shelter Pet Project.

    Partnering with Maddie’s Fund and the Ad Council, The HSUS helped launch The Shelter Pet Project as the first national PSA campaign created to bring together animal welfare organizations across the country for one unified goal: to increase pet adoption.

    Read More

  • Training/Event

    Introducing the Adopters Welcome Approach: Finding, Engaging and Supporting More Adopters

    The Humane Society of the United States

    Learn how approaching adoptions from a fresh perspective can help you increase and enhance happy matches. This session will cover the “why” behind Adopters Welcome, by examining how research on adopters and adoption related strategies is leading to greater adoption success that you can bring to your community. This is the first in the series of five Adopters Welcome webinars.

    Read More

  • Training/Event

    Adopters Welcome Marketing: Find and Attract More Adopters

    The Humane Society of the United States

    The final webinar in our Adopters Welcome series will explore how marketing can help you overcome barriers to adoption. Discover ways to make sure you are finding and engaging all potential adopters in your community by meeting them where they are.

    Read More

  • Training/Event

    Adopters Welcome Counseling: Practicing the Conversation

    The Humane Society of the United States

     A basic conversation can be transformed into one that builds a relationship between your agency and adopters. Webinar four in the Adopters Welcome series provides tips and tricks you can use when implementing a conversation-based adoption program. Walk away with examples you can put into action immediately. This session will help leaders responsible for counselor training and supervision, as well as counselors interested learning valuable insights for their position.

    Read More

  • Training/Event

    Adopters Welcome Counseling: Preparing Your Team to Engage and Support Adopters

    The Humane Society of the United States

    Discover how to let go of applications and embrace conversations that will set pets and owners up for success. This webinar will help participants set the groundwork for conversation-based adoption counseling in their program. This session will help leaders responsible for counselor training and supervision, as well as counselors interested learning valuable insights for their position

    Read More

  • Training/Event

    Adopters Welcome Policies: Remove Barriers and Increase Options for Pets in Your Adoption Program

    The Humane Society of the United States

    Do your adoption policies help you attract potential adopters? In the second webinar in the Adopters Welcome series learn how to identify policy barriers that work against your adoption goals and make positive changes that will enable you to engage and support more good homes.

    Read More