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The Shelter Pet Project is an unprecedented media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare movement, The Shelter Pet Project aims to promote adoption and combat stereotypes about shelter animals.
Below you'll find links to more information about The Shelter Pet Project, including our weekly "Get-Set Tip", an overview of the campaign and resources to help you prepare for the influx of new adopters the campaign is expected to draw. Please check back often for updates. | 
