Feature

Top Story: Making The Media Work for You
It doesn’t take a very enterprising reporter to realize that each animal, each member of your staff, and every visitor who walks through your door has a story. It does take some proactive outreach on your part, however; people won’t know about all the good work your organization does and all the problems you face unless you tell them. In this article, find out how to enhance your call to action by tapping into one of the most effective avenues for reaching your public: the media.

Departments

The Front Lines

• A behaviorist interprets recent feline behavior research and provides tips for successful cat-to-cat introductions
• Introductions, please
• New studies show that removing cats from homes can actually trigger allergies
• Report details how veterinarians can help reduce relinquishments
• Beyond the Frontlines: This Just In: You, Too, Can Be A Headliner

Profiles: The Cat Whisperer
Greenhill Humane Society volunteer Johnnie Hillsbery doesn’t shy away from shy cats; in fact, he specializes in helping the most frightened of felines. Last year, he spent more than 1,000 hours whispering sweet nothings in the ears of cats who were in desperate need of a little love and socialization.

In Practice: A Donor Envelope That Appeals to the Heart
The Sacramento SPCA donor envelope is a great example of a mailing that works for shelter animals.