A sheltering professional asks her colleagues to make sure their public relations efforts contain consistent messages, beginning with the words and photographs that appear in shelter newsletters.

Does your organization promote the use of collars and identification tags for dogs and cats? Sometimes we think we do, only to be surprised when someone points out how inconsistent we are in our own publications. Take a moment, right now, to look back through the last few issues of your newsletter, your latest brochures, and handout materials. Are the dogs and cats pictured there appropriately “dressed”?

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