He’s not in the Sacramento SPCA ad campaign—and that’s the point

Snoopy’s doghouse has no beagle on top. Garfield’s supper dish is full, but the wisecracking cat is nowhere in sight. And without Scooby Doo to feed Scooby Snacks to, Shaggy’s got a tear running down his cheek.

The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters—or, more precisely, their absence—to make the point that when pets aren’t around, there’s a void in our lives. And the best way to fill it, the ads make clear, is by adopting from a shelter or rescue group.

The ads are the brainchild of Sacramento-based advertising firm Glass McClure, which agreed to do a pro bono campaign on the SPCA’s behalf. The images began appearing in May on Sacramento-area billboards and bus station posters, as well as in Luxlife and Comstock’s magazines and the Sacramento Bee newspaper.

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