Feature

Unforgettable—That's What You Are
... and when your community knows it, you can achieve great things—high-quality adoptions, better spay/neuter compliance, and so much more. While the media can be a powerful tool for getting the word out, there’s nothing like taking your services and action-inspiring messages directly to the people. Whether setting up shop in the local mall or popping up unexpectedly on the sides of movie theater popcorn bags, the organizations featured in this article have discovered a simple formula for grabbing attention: become a visible part of the community.

Departments

The Front Lines
Researchers question the use of overall shelter euthanasia numbers to estimate the problem of pet homelessness

Resources

• A celebrated trainer’s guide to dog adoptions
• An educational video on the community-wide consequences of dogfighting

ShelterSpeak
Members of The HSUS’s National Companion Animals Advisory Group discuss their policies on revealing the final disposition of shelter animals. 

Perspective
The work, time, and love the San Diego Humane Society’s volunteers and trainers put into saving Genie—a pit bull with a sweet nature but a tendency to bite when overstimulated—made it all the more difficult to let her go.