| |
|
Animal Sheltering Magazine Articles |
| |
Q & A: Marketing Change
Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.  More...
|
| |
| |
A Big New Voice for Shelter Animals
The Ad Council partners with The HSUS and Maddie’s Fund in an unprecedented national campaign to spotlight shelter adoption. More...
|
| |
| |
The "101" Department: Reeling in the News Media
Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible. More...
|
| |
| |
Coffee Break: Most Common Misconception About Your Organization
In your space, you told us about the public’s most common misconceptions about your organization, and how you’d like to correct them. More...
|
| |
| |
The "101" Department: Sweating the Small Stuff
Sometimes sweating the small stuff can be a good thing—especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift. More...
|
| |
| |
Will Your Response be a Natural Disaster?
A mock shelter evacuation illuminates the good, the bad, and the potentially lethal during crisis response. More...
|
| |
| |
Show Me the Money: Raining Cats and Kittens?
When a New Hampshire shelter took in a pregnant cat named Fancy, staff decided to hold a "kitten shower" to expedite the search for new homes for her litter. More...
|
| |
| |
Q & A: Who Cares—and Why Should They?
Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change. More...
|
| |
| |
Q & A: Doggie Décor
Maya Richmond of the Maryland SPCA talks about a contest that takes dogs and shelter visitors around the country—and even around the world. More...
|
| |
| |
Coffee Break: How Reality TV Shows Affect Community Perceptions
How have reality TV shows like Animal Cops affected the community’s perceptions of what you do? When we asked that question, you flooded our inbox with responses. More...
|
| |
| |
Opening the Door to New Understanding
Two Pittsburgh shelters team up on a website promoting adoptions and explaining admission policies. More...
|
| |
| |
Off Leash: Extreme Makeover
The volunteer room in a California shelter gets a makeover—and an appearance on local TV. More...
|
| |
| |
Off Leash: Many Tongues, One Message
A shelter outreach campaign in Seattle gets on the bus. More...
|
| |
| |
Show Me the Money: It’s My Party (and I’ll Go to the Shelter)
Some animal shelters are getting festive, raising funds, and educating people about their work and the humane treatment of animals by hosting birthday parties for kids. More...
|
| |
| |
Show Me the Money: Building Excitement—and Support for the Animal Shelter
A local car dealership helps a Maryland shelter through cause-related marketing. More...
|
| |
| |
Abriendo Puertas a los Refugios de Animales
You may not speak Spanish, but chances are a significant segment of your community does—and many of your potential supporters may speak only Spanish. This feature looks at shelters that are reaching out to this growing but still underserved population. More...
|
| |
| |
Off Leash: A Brand New Car—With a Secret Message Inside
In Whatcom County, Washington, new car buyers get a great deal—free advice on saving pets’ lives. More...
|
| |
| |
These Animals Lack Convictions ...
... but the Louisiana SPCA has one: They deserve homes. More...
|
| |
| |
Finding Your Identity
To make sure your organization’s marketing is up to today’s fundraising challenges, take a fresh look inside and out. More...
|
| |
| |
Paws on Film
A California shelter gets a boost from the big screen. More...
|
| |
| |
Surviving the Media Madness
Check out these quick tips for establishing good relations with your local media and handling a crisis should one arise. More...
|
| |
| |
The Art of Defusing Conflict
Learn how to keep your cool and prevent a volatile confrontation on the job using proven conflict resolution techniques. More...
|
| |
| |
The Well-Equipped Animal Control Officer
In one of her famous “Just Wright” columns printed in the early editions of this magazine, former HSUS Vice President Phyllis Wright advised animal control officers and others in the field to be choosy in their selection of equipment. “When new products are brought to your attention, always evaluate them from the animals’ point of view,” she wrote. And around the country, animal-minded ACOs like Officer Jones of Studly County have been doing just that for decades now—trying to get inside the brains of the species they shelter and protect. More...
|
| |
| |
In Practice: Good Samaritan Postcards
Developed by Kate Pullen when she was the director of the Animal Welfare League of Alexandria in Virginia, the card was designed to thank people who care enough to pick up strays and deliver them to the shelter. More...
|
| |
| |
Unforgettable—That's What You Are
While the media can be a powerful tool for getting the word out, there’s nothing like taking your services and action-inspiring messages directly to the people. More...
|
| |
| |
ShelterSpeak: Public Inquiries about Animal Disposition
How does your organization handle inquiries from the public about animal disposition? Do you reveal whether an animal has been adopted or euthanized? Why or why not? More...
|
| |
| |
Top Story: Making the Media Work for You
In this article, find out how to enhance your call to action by tapping into one of the most effective avenues for reaching your public: the media. More...
|
| |
| |
This Just In: You, Too, Can Be A Headliner
What do people in your community really know about your organization and its services? If you haven’t stopped to ask lately, maybe now’s the time to find out. The answers may surprise you. More...
|
| |
| |
It's a Voice Mail Jungle Out There
A phone tree can be a modern miracle for your shelter, but it can also frustrate supporters and threaten your ability to help animals in danger. It all depends on how you use it. More...
|
| |
| |
What's in a Word? (And Does it Matter?)
Do you say "housebroken" or "housetrained"? "Kennel worker" or "caregiver"? Are these debates mere semantic squabbles, or do our arguments over language help us progress toward a more humane world? More...
|
| |
| |
Public Relations: It's in the Cards
By producing trading cards for animal control personnel, a few municipal agencies are helping officers make some memorable introductions. More...
|
| |
| |
Clothes Make the Animal Control Officer
A humane society/animal control director asks ACOs to leave the military garb behind and instead dress the part of caring professionals. More...
|
| |
| |
Selling Your Organization's Messages
A former executive director introduces the concept of "social marketing," an approach that helps shelters accomplish their goals by listening to the customer. More...
|
| |
| |
Agency Finds a New Vehicle to "Pedal" Its Message
A Florida animal services agency finds that two wheels are better than four when it comes to delivering messages about responsible pet ownership. More...
|
| |
| |
The Basics of Public Relations
Whether your organization has just opened its doors for the first time or has been looking to polish a lackluster public image, the power of public relations can work wonders for your shelter and the animals in its care. More...
|
| |
| |
A Picture is Worth a Thousand Words
A sheltering professional asks her colleagues to make sure their public relations efforts contain consistent messages, beginning with the words and photographs that appear in shelter newsletters. More...
|
| |
| |
What Makes an Effective ACO?
Today’s animal control officer does much more than control animals. To be effective, modern ACOs rely more on their manners than they do their muscles. More...
|
| |
