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Articles

  • September 1, 2015

    The Art of Communication

    By changing the way we communicate with the public we can increase organizational effectiveness and get the results we want more often.

  • September 1, 2015

    Sleep on It

    The Arizona Animal Welfare League & SPCA helps potential adopters find the right match with their Slumber Parties program.

  • September 1, 2015

    Beyond Politics

    With the help of local politicians, waiving adoption fees helps California shelters spur adoptions and boost staff morale.

  • July 1, 2015

    Body Doubles

    At the Massachusetts SPCA at Nevins Farm, shy cats can relax while their photo cutouts charm potential adopters.

  • July 1, 2015

    Acts of Providence

    Through the Pets for Life approach, the Providence Animal Rescue League brings warmth to the streets.

  • July 1, 2015

    Southern Success

    Southern Pines Animal Shelter in Mississippi has modest resources and a huge service area. (sound familiar?) But by reaching out to its community with a diverse range of programs and improvements, the shelter has created a culture of adoption that's sent intakes plummeting and live releases soaring.

  • May 1, 2015

    Bad to the Bone

    A clever blog, YouTube video and graphics spoofing creepy TV shows and horror movies brought Eddie the Terrible worldwide attention--and eventually a loving home.

  • January 1, 2015

    New Route to Adoption

    To combat puppy mills, The HSUS helps convert pet stores to adoption centers.

  • January 1, 2015

    In a Flash

    In December 2013, The HSUS North Carolina state director, Kim Alboum and photographer Shannon Johnstone hit the road wth the goal to highlight often forgotten shelters--groups that are terrific work with little money or support--through Johnstone's compelling photos.

  • January 1, 2015

    Turbocharging Pet Adoptions and Community Engagement

    Bonney Brown, president of Humane Network, makes marketing connections between the infrequent acquisitions of pets and cheesy use car promotions.

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