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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • January 1, 2015

    Who Let the Dogs Out?

    Todd Cramer of PetSmart Charities urges shelters to skip the rigid adoption criteria, focusing instead on a conversation to determine how a potential match might work.

  • January 1, 2015

    The Third Degree

    Even the most well-meaning staff can sometimes come across more like interrogators than partners when speaking with would-be adopter. Is your adoption form turning up the heat on qualified candidates?

  • November 1, 2014

    Bashing the Gas

    The Humane Society of the United States helps shelters across the country ditch the gas chamber.

  • July 1, 2014

    Interview Confidential

    Tips for job-seekers about what makes a candidate stand out and tips for those hiring about how to find the right staff.

  • May 1, 2014

    Sailing Through the Changes

    Bonney Brown, former executive director of the Nevada Humane Society, kicks off her Humane Networking column in "Sailing Through the Changes".

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • January 1, 2014

    Going the Extra Smile

    Interview with Kirt Manecke, author of "Smile: Sell More with Amazing Customer Service", aiming to give shelters and other nonprofits a crash course in people-pleasing.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • September 1, 2013

    Service with a Smile

    Customer service matters. As rescuers, it’s easy to forget that in order to help our organizations grow and be able to place more animals, we have to take care of people, too.

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