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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • January 1, 2014

    Going the Extra Smile

    Interview with Kirt Manecke, author of "Smile: Sell More with Amazing Customer Service", aiming to give shelters and other nonprofits a crash course in people-pleasing.

  • September 1, 2013

    Service with a Smile

    Customer service matters. As rescuers, it’s easy to forget that in order to help our organizations grow and be able to place more animals, we have to take care of people, too.

  • July 1, 2013

    The Fine Line Between 'Pets' and 'Pests'

    Rats and mice can make great pets, but the wild ones can cause trouble in your facility. The best way to deal with them humanely is to make sure they have no way to get into your building in the first place.

  • July 1, 2013

    The Road to Zero

    Peter Marsh’s latest book questions conventional wisdom in the sheltering world and presents data-driven strategies for eliminating shelter overpopulation.

  • May 1, 2013

    All Aboard the Train(ing)

    Everyone makes mistakes, but in a shelter, mistakes can cost lives. Find out how an employee survey helped one shelter develop an employee training plan to allow its staff to succeed on the job and avoid much-feared errors.

  • May 1, 2013

    Surviving a Sea Change

    Twenty-odd years after the publication of Ed Duvin’s “In the Name of Mercy,” an essay often credited for sparking the no-kill movement, animal welfare leaders reflect on how the field has changed—and changed them.

  • May 1, 2013

    Step by Step, Pet by Pet

    Volunteer Debbie Rappuhn’s tireless and tenacious efforts to improve the lives of animals at the Florence Lauderdale Animal Shelter in Alabama are paying off—big time.

  • May 1, 2013

    The Placement Conundrum

    In this article, we explore adoption policies, and what we in the rescue community can do to ease the adoption process while continuing to place animals into safe and permanent homes.

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