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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • January 1, 2014

    Going the Extra Smile

    Interview with Kirt Manecke, author of "Smile: Sell More with Amazing Customer Service", aiming to give shelters and other nonprofits a crash course in people-pleasing.

  • September 1, 2013

    Service with a Smile

    Customer service matters. As rescuers, it’s easy to forget that in order to help our organizations grow and be able to place more animals, we have to take care of people, too.

  • May 1, 2013

    The Placement Conundrum

    In this article, we explore adoption policies, and what we in the rescue community can do to ease the adoption process while continuing to place animals into safe and permanent homes.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • March 1, 2013

    Unforgettable: Big Daddy's Big Family

    Although Big Daddy’s time with the staff of Greenbelt Animal Control was short, it was long enough for this abandoned pit bull to warm hearts and change minds in the larger community about this often misunderstood breed.

  • March 1, 2013

    Success in San Antonio

    San Antonio Animal Care Services increased its live-release rate from a meager 10 percent in 2006 to 61 percent in 2012. Find out how the shelter orchestrated this remarkable turnaround!

  • November 1, 2012

    Sample: Nevada Humane Society - Animal Help Desk Caseworker Handbook

    Clients ask your front desk staff for help with many different issues, from behavioral problems to rehoming animals. Use this sample helpdesk handbook from Nevada Humane to help your staff be ready to assist!

  • October 1, 2012

    Eye on the Opposition

    Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.

  • September 1, 2012

    In Virginia, Challenging the Status Quo

    In Virginia, the Richmond SPCA is shaking things up. As the SPCA’s Project Safety Net offers programs and services aimed at reducing animal relinquishment, the organization is succeeding in saving more lives by partnering with the community.

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