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Articles

  • July 1, 2014

    Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • June 16, 2014

    Learning the ROPs

    At Burbank Animal Shelter, kids learn to care, clean and prepare for a possible animal career.

  • May 1, 2014

    Sailing Through the Changes

    Bonney Brown, former executive director of the Nevada Humane Society, kicks off her Humane Networking column in "Sailing Through the Changes".

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • September 1, 2013

    Free to Good Home

    There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

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