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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • September 1, 2014

    Fundraising's Human Equation

    Fundraising experts Jennifer McCrea, Jeffrey Walker and Tracey Durning discuss different ways to engage supporters to tap their full potential.

  • September 1, 2014

    So, Like, Wanna Adopt a Cat?

    The Animal Protective League of Springfield, Illinois poked fun at human teens in its light-spirited cat adoption campaign.

  • July 1, 2014

    Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • May 1, 2014

    To Protect...and Serve?

    Shelters wrestle with the issue of humane menus for their events.

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

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