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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • November 1, 2014

    Bashing the Gas

    The Humane Society of the United States helps shelters across the country ditch the gas chamber.

  • November 1, 2014

    Strength in Funders

    Learn how crowdfunding can boost your online donations.

  • September 1, 2014

    Fundraising's Human Equation

    Fundraising experts Jennifer McCrea, Jeffrey Walker and Tracey Durning discuss different ways to engage supporters to tap their full potential.

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • May 1, 2014

    To Protect...and Serve?

    Shelters wrestle with the issue of humane menus for their events.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • July 1, 2013

    Clunkers into Cash

    Shelters around the country use car donation programs to generate much-needed cash to support their lifesaving efforts for animals.

  • May 1, 2013

    Make it Snippy

    The HSUS’s World Spay Day campaign powers on, and the quest for a nonsurgical alternative to sterilization continues.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

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