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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • September 1, 2014

    Fundraising's Human Equation

    Fundraising experts Jennifer McCrea, Jeffrey Walker and Tracey Durning discuss different ways to engage supporters to tap their full potential.

  • May 1, 2014

    To Protect...and Serve?

    Shelters wrestle with the issue of humane menus for their events.

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • July 1, 2013

    Clunkers into Cash

    Shelters around the country use car donation programs to generate much-needed cash to support their lifesaving efforts for animals.

  • May 1, 2013

    Make it Snippy

    The HSUS’s World Spay Day campaign powers on, and the quest for a nonsurgical alternative to sterilization continues.

  • May 1, 2013

    Driving While Canine

    SPCA Auckland teamed with a top trainer and carmaker MINI to teach shelter dogs how to drive a modified automobile. The promotion, which attracted worldwide attention, highlighted the dogs’ intelligence and adoptability.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • March 1, 2013

    Unforgettable: Big Daddy's Big Family

    Although Big Daddy’s time with the staff of Greenbelt Animal Control was short, it was long enough for this abandoned pit bull to warm hearts and change minds in the larger community about this often misunderstood breed.

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