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Articles

  • September 1, 2015

    Beyond Politics

    With the help of local politicians, waiving adoption fees helps California shelters spur adoptions and boost staff morale.

  • September 1, 2015

    The Art of Communication

    By changing the way we communicate with the public we can increase organizational effectiveness and get the results we want more often.

  • July 1, 2015

    Body Doubles

    At the Massachusetts SPCA at Nevins Farm, shy cats can relax while their photo cutouts charm potential adopters.

  • May 1, 2015

    Bad to the Bone

    A clever blog, YouTube video and graphics spoofing creepy TV shows and horror movies brought Eddie the Terrible worldwide attention--and eventually a loving home.

  • January 1, 2015

    Trading Places

    The Lost Dogs' Home of Melbourne, Australia entices office-drones to step outdoors for walks with adoptable dogs.

  • January 1, 2015

    Turbocharging Pet Adoptions and Community Engagement

    Bonney Brown, president of Humane Network, makes marketing connections between the infrequent acquisitions of pets and cheesy use car promotions.

  • January 1, 2015

    In a Flash

    In December 2013, The HSUS North Carolina state director, Kim Alboum and photographer Shannon Johnstone hit the road wth the goal to highlight often forgotten shelters--groups that are terrific work with little money or support--through Johnstone's compelling photos.

  • November 1, 2014

    Saved in a Snap

    Lori Fusaro was inspired by her own dogs to use her photography skills to get potential adopters to take a second look at older dogs.

  • November 1, 2014

    Strength in Funders

    Learn how crowdfunding can boost your online donations.

  • November 1, 2014

    Cat's in the Bag

    Mark Kumpf of the Montgomery County Animal Resource Center in Ohio ran a Black Friday promotion that skyrocketed adoption rates.

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