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Articles

  • National Council on Pet Population Study & Policy

    The Council, which is a coalition of America's ten foremost animal protection organizations, including The HSUS, promotes responsible stewardship of companion animals through research and program development.

  • July 1, 2014

    Seeking Solutions in the Golden State

    A California state-wide stakeholders group, formed in the wake of the budget crunch, takes a hard look at how well sheltering policies and practices are working, and comes up with useful recommendations for organizations in California and across the country.

  • July 1, 2014

    Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

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