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Articles

  • National Council on Pet Population Study & Policy

    The Council, which is a coalition of America's ten foremost animal protection organizations, including The HSUS, promotes responsible stewardship of companion animals through research and program development.

  • September 1, 2014

    So, Like, Wanna Adopt a Cat?

    The Animal Protective League of Springfield, Illinois poked fun at human teens in its light-spirited cat adoption campaign.

  • July 1, 2014

    Seeking Solutions in the Golden State

    A California state-wide stakeholders group, formed in the wake of the budget crunch, takes a hard look at how well sheltering policies and practices are working, and comes up with useful recommendations for organizations in California and across the country.

  • July 1, 2014

    Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

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