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  • StopPuppyMills.org

    That pooch in the pet-store window may be may alluring but buyer beware: you may be supporting a puppy mill.

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • March 1, 2014

    To Market, To Market, To Buy a Sick Dog

    In site of recent federal regulations cracking down on Internet puppy sales, many puppy mill owners aren't giving up so easily, taking advantage of a loophole that allows direct, in-person sales of the often sick and neglected dogs. An HSUS investigation has uncovered a worrisome venue for puppy millers--local flea markets, which have long gone unwatched and unregulated.

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • January 1, 2014

    Timing is Everything

    Humane Alliance launches When to Spay effort to promote spay/neuter at 4 months.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • November 1, 2013

    Anatomy of a Puppy Mill Raid

    Puppy mill rescues are often the culmination of months of preparation, and, when they happen, they're a methodical step toward putting one of an estimated 10,000 puppy mills in the U.S. out of business.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

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