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Articles

  • January 1, 2015

    Maddie's Fund - An Insider's Guide to Working with the Media

    Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.

  • November 1, 2014

    Bashing the Gas

    The Humane Society of the United States helps shelters across the country ditch the gas chamber.

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • March 1, 2013

    Success in San Antonio

    San Antonio Animal Care Services increased its live-release rate from a meager 10 percent in 2006 to 61 percent in 2012. Find out how the shelter orchestrated this remarkable turnaround!

  • March 1, 2013

    Unforgettable: Big Daddy's Big Family

    Although Big Daddy’s time with the staff of Greenbelt Animal Control was short, it was long enough for this abandoned pit bull to warm hearts and change minds in the larger community about this often misunderstood breed.

  • October 1, 2012

    Eye on the Opposition

    Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 8, 2012

    Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?

    Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

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