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Articles

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • May 1, 2014

    Battered Bodies, Unbreakable Spirits

    Group promotes adoption and retention of dogs with disabilities

  • March 1, 2014

    A Family Affair

    The RSCPA South Australia chapter develops a campaign reminding folks that a kitten's best friend is his mother--and she could be theirs, too.

  • March 1, 2014

    A Little Help for Our Little Friends

    In the March/April 2014 cover story, read how putting the spotlight on your little critters by posting colorful photos, giving them fun names, and placing them in high-traffic areas are just a few ways to boost small-animal adoption rates.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    The Build-Out

    San Antonio Animal Care Services opens a new, second campus in Brackenridge Park for low-cost spay/neuter and Responsible Pet Care of Oxford Hills renovates their shelter.

  • January 1, 2014

    The Underside of the Big Top

    Animal control officers can play a critical role in ensuring circus animals receive better treatment and help prevent cruelty.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

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