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Articles

  • March 1, 2014

    A Family Affair

    The RSCPA South Australia chapter develops a campaign reminding folks that a kitten's best friend is his mother--and she could be theirs, too.

  • March 1, 2014

    Grassroots Guardians

    The Green Mountain Animal Defenders in Vermont develops a program to help all animals, wild, and domestic, including baby chicks from a local hardware store.

  • January 1, 2014

    The Great Pet Migration

    Rescue groups partner up to do transport right

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    Going the Extra Smile

    Interview with Kirt Manecke, author of "Smile: Sell More with Amazing Customer Service", aiming to give shelters and other nonprofits a crash course in people-pleasing.

  • January 1, 2014

    The Build-Out

    San Antonio Animal Care Services opens a new, second campus in Brackenridge Park for low-cost spay/neuter and Responsible Pet Care of Oxford Hills renovates their shelter.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

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