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Articles

  • May 1, 2014

    No Place Like Home

    Advocates use prevention strategies and fair housing laws to keep owners and pets together.

  • May 1, 2014

    Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • March 1, 2014

    A Family Affair

    The RSCPA South Australia chapter develops a campaign reminding folks that a kitten's best friend is his mother--and she could be theirs, too.

  • March 1, 2014

    A Little Help for Our Little Friends

    In the March/April 2014 cover story, read how putting the spotlight on your little critters by posting colorful photos, giving them fun names, and placing them in high-traffic areas are just a few ways to boost small-animal adoption rates.

  • March 1, 2014

    Reconcilable Differences

    The Humane Society of the United States' Pet Help Partners program uses behavior counseling to keep cats in their homes.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    The Build-Out

    San Antonio Animal Care Services opens a new, second campus in Brackenridge Park for low-cost spay/neuter and Responsible Pet Care of Oxford Hills renovates their shelter.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

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