rescue. reunite. rehome. rethink.
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Articles

  • May 1, 2014

    Battered Bodies, Unbreakable Spirits

    Group promotes adoption and retention of dogs with disabilities

  • May 1, 2014

    No Place Like Home

    Advocates use prevention strategies and fair housing laws to keep owners and pets together.

  • March 1, 2014

    Reconcilable Differences

    The Humane Society of the United States' Pet Help Partners program uses behavior counseling to keep cats in their homes.

  • March 1, 2014

    A Little Help for Our Little Friends

    In the March/April 2014 cover story, read how putting the spotlight on your little critters by posting colorful photos, giving them fun names, and placing them in high-traffic areas are just a few ways to boost small-animal adoption rates.

  • March 1, 2014

    A Family Affair

    The RSCPA South Australia chapter develops a campaign reminding folks that a kitten's best friend is his mother--and she could be theirs, too.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    The Build-Out

    San Antonio Animal Care Services opens a new, second campus in Brackenridge Park for low-cost spay/neuter and Responsible Pet Care of Oxford Hills renovates their shelter.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

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