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Articles

  • January 1, 2010

    The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • January 1, 2010

    Q & A: A Crisis in Customer Service? Not So Much

    Is there a customer service crisis in the animal welfare field? Animal Sheltering editor Carrie Allan talks to staff of Maddie's Fund and the Petfinder Foundation about the results of a "secret shopper" program they conducted last summer at a series of rescues and shelters.

  • January 1, 2010

    Humane Law Forum: Discrimination at the Adoption Counter

    An attorney who specializes in animal law tackles the issue of discrimination, explaining how to make sure your adoption decisions don't leave your organization vulnerable to legal threats.

  • January 1, 2010

    A More Perfect Union

    The experts weigh in on how to help adopters find a suitable bunny companion for their pet rabbit.

  • January 1, 2010

    Mouthpieces: It Takes a Long Time to Get This Sweet

    This installment of Mouthpieces encourages potential adopters to take a second look at the senior cats and dogs in your care.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Out of the Mall, Into the Shelter

    Autumn is in the air, and with it, some fall-themed adoption ideas.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

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