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Articles

  • May 1, 2014

    Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • May 1, 2014

    Your Board...and How to Nail It

    A good board of directors is critical to the long-term success of any organization, but the formula for how to create one can seem like a complex equation. Understanding your organization's mission, as well as the role of the board and specific functions for each member, are key factors. Learn how to put an effective board together--and how to make sure it stays effective over the long-term.

  • March 1, 2014

    Grassroots Guardians

    The Green Mountain Animal Defenders in Vermont develops a program to help all animals, wild, and domestic, including baby chicks from a local hardware store.

  • March 1, 2014

    A Little Help for Our Little Friends

    In the March/April 2014 cover story, read how putting the spotlight on your little critters by posting colorful photos, giving them fun names, and placing them in high-traffic areas are just a few ways to boost small-animal adoption rates.

  • March 1, 2014

    A Family Affair

    The RSCPA South Australia chapter develops a campaign reminding folks that a kitten's best friend is his mother--and she could be theirs, too.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Going the Extra Smile

    Interview with Kirt Manecke, author of "Smile: Sell More with Amazing Customer Service", aiming to give shelters and other nonprofits a crash course in people-pleasing.

  • January 1, 2014

    The Great Pet Migration

    Rescue groups partner up to do transport right

  • January 1, 2014

    The Build-Out

    San Antonio Animal Care Services opens a new, second campus in Brackenridge Park for low-cost spay/neuter and Responsible Pet Care of Oxford Hills renovates their shelter.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

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