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Articles

  • January 1, 2010

    Mouthpieces: It Takes a Long Time to Get This Sweet

    This installment of Mouthpieces encourages potential adopters to take a second look at the senior cats and dogs in your care.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Out of the Mall, Into the Shelter

    Autumn is in the air, and with it, some fall-themed adoption ideas.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • July 1, 2009

    Off Leash: Letting the Cat Out of the Bag

    Taking after the incredibly popular PostSecret.com, Nikki Moustaki has created a website where pets (and their owners) can spill their juiciest secrets.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    MouthPieces: What's With All the Questions?

    This installment of MouthPieces offers valuable information that you can pass along to the public about the adoption process.

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