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Articles

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Better with Age

    Shelters match senior animals to the similarly well-seasoned

  • May 1, 2009

    MouthPieces: What's With All the Questions?

    This installment of MouthPieces offers valuable information that you can pass along to the public about the adoption process.

  • May 1, 2009

    And Then What Happened?

    Study examines animal health and behavior post-adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • March 1, 2009

    When it Comes to Dogs, Big is Still Beautiful ???

    Restrictive rental housing and tough economic times have shelters struggling to place large dogs.

  • January 1, 2009

    A Puppy for Christmas?

    Many shelters have reconsidered their bans on holiday adoptions, combining special promotions with sound policies to find pets responsible homes for the new year.

  • January 1, 2009

    Precious Cat Provides Free Kits for Shelters

    Precious Cat is giving away free shelter kits to animal organizations that are part of the Shelter Partners program. The kit contains a litter additive that may help newly adopted cats and pet felines who have developed new potty problems to think inside the box.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

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