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Articles

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Another Myth Bites the Dust

    The ASPCA looks into the pets-as-gifts phenomenon and finds little to fear.

  • September 1, 2013

    A Fresh Start for Cats

    The Fresh Start program at the Animal Humane Society in Minnesota gives friendly, healthy cats who struggle with litter box issues a second chance at finding a home.

  • September 1, 2013

    Free to Good Home

    There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

  • September 1, 2013

    Never Mind the Myth

    Contrary to the age-old belief that shelters need to be particularly wary about approving adoptions around Halloween, many agencies now regard the spooky holiday as a terrific time for seasonally themed promotions.

  • July 1, 2013

    Unforgettable: A Rabbit Comes Home to Roost(er)

    After being rescued from an abusive situation, Scanley the rabbit was too fearful to be adopted. However, this grape-loving bunny now lives happily with one of his rescuers—and, of course, a rooster with a serious shoe fetish.

  • July 1, 2013

    New York's Kindest

    New York City Animal Care & Control’s "New York’s Kindest" campaign encourages the community to help animals in need by adopting a pet or volunteering their time or treasure to the shelter.

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