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Articles

  • January 1, 2010

    A More Perfect Union

    The experts weigh in on how to help adopters find a suitable bunny companion for their pet rabbit.

  • January 1, 2010

    Humane Law Forum: Discrimination at the Adoption Counter

    An attorney who specializes in animal law tackles the issue of discrimination, explaining how to make sure your adoption decisions don't leave your organization vulnerable to legal threats.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Out of the Mall, Into the Shelter

    Autumn is in the air, and with it, some fall-themed adoption ideas.

  • May 1, 2009

    MouthPieces: What's With All the Questions?

    This installment of MouthPieces offers valuable information that you can pass along to the public about the adoption process.

  • May 1, 2009

    Better with Age

    Shelters match senior animals to the similarly well-seasoned

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

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