January 1, 2003
If you've ever wondered how the public sees your organization, or if you've gotten the sense that your staff may need additional training in client service, a survey is a great tool to help pinpoint where your agency excels and where it could use some improvement. This sample survey from the field services division of the Fort Worth Public Health Department in Texas, which oversees the city's animal care and control, is a great template for developing a questionnaire specific to your agency's needs.
September 1, 2002
How does your organization handle inquiries from the public about animal disposition? Do you reveal whether an animal has been adopted or euthanized? Why or why not?
September 1, 2001
A friendly, welcoming visiting room can help man and critter find out if they're right for each other before rushing into a lifetime commitment; it's also a great chance to do some humane educating.
May 1, 2001
A phone tree can be a modern miracle for your shelter, but it can also frustrate supporters and threaten your ability to help animals in danger. It all depends on how you use it.
September 1, 2000
This advertisement, created by Eric Mower and Associates for the SPCA Serving Erie County, can help you alert people in your community to the dangers of leaving pets in cars during hot weather.
July 1, 2000
This advertisement, adapted from one originally used by the Michigan Humane Society, can help you promote your website as a resource for people in search of a new pet.
March 1, 2000
This print advertisement was created with the help of artist Margaret Georgiann and design firm Dahlman Middour Design.
January 1, 2000
By producing trading cards for animal control personnel, a few municipal agencies are helping officers make some memorable introductions.
September 1, 1999
A humane society/animal control director asks ACOs to leave the military garb behind and instead dress the part of caring professionals.
September 1, 1997
A simple postcard used by the Houston SPCA helps keep animal cruelty complainants in the loop.