rescue. reunite. rehome. rethink.
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Articles

  • November 1, 2008

    The "101" Department: Sweating the Small Stuff

    Sometimes sweating the small stuff can be a good thing'especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift.

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

  • May 1, 2008

    The State of the Cat

    Last fall, leaders from the animal welfare, veterinary, and pet industries gathered in Denver to discuss how to improve the image and status of cats in our communities.

  • March 1, 2008

    Make Your Shelter Beautiful

    Check out Zootoo.com, a new website where pet lovers rate and review pet services and products.

  • March 1, 2008

    What Happens After "Happily Ever After"?

    The Michigan Humane Society tracks animals beyond their fairytale endings, making for more successful matches, happier adopters, and more confident staff.

  • March 1, 2008

    Opening Up

    Inspired by a collection of essays in Animal Sheltering, a shelter staffer shares her organization's evolving perspective on adoptions.

  • January 1, 2008

    The Behavior Department: Bad, Bad Cats Whatcha Gonna Do?

    A post-adoption survey helps the Animal Rescue League of Boston figure out how their adopted cats are getting on in their new homes.

  • November 1, 2007

    Q & A: Who Cares--and Why Should They?

    Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change.

  • September 1, 2007

    The 101 Department: Find Your Target Audience

    You probably have a sign in front of your shelter that tells visitors they've come to the right place. But how easily can people find your organization on the Web? Learn how to help pet-seeking people find your site.

  • September 1, 2007

    Judgment Calls

    Interactions between the adoption counselor and the potential adopter are always charged with uncertainty. We present essays from both sides of the counter.

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