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Articles

  • September 1, 2002

    Unforgettable—That's What You Are

    While the media can be a powerful tool for getting the word out, there’s nothing like taking your services and action-inspiring messages directly to the people.

  • September 1, 2002

    ShelterSpeak: Public Inquiries about Animal Disposition

    How does your organization handle inquiries from the public about animal disposition? Do you reveal whether an animal has been adopted or euthanized? Why or why not?

  • September 1, 2001

    Clicking for Dollars

    While the Internet remains mysterious to some, many Web-savvy supporters have big hearts and deep pockets. Here are some basic tips on how to open both. 

  • September 1, 2001

    How to Set Up a Visiting Room

    A friendly, welcoming visiting room can help man and critter find out if they're right for each other before rushing into a lifetime commitment; it's also a great chance to do some humane educating. 

  • May 1, 2001

    It's a Voice Mail Jungle Out There

    A phone tree can be a modern miracle for your shelter, but it can also frustrate supporters and threaten your ability to help animals in danger. It all depends on how you use it.

  • January 1, 2001

    Spinning the Web in Your Favor

    Here's how to make sense of the Internet companies who want your time, money, or commitment. 

  • May 1, 2000

    Finding Software for Your Shelter

    More shelters than ever before are using computers and shelter-management software to track the animals and people they serve.

  • January 1, 2000

    Public Relations: It's in the Cards

    By producing trading cards for animal control personnel, a few municipal agencies are helping officers make some memorable introductions. 

  • September 1, 1999

    Clothes Make the Animal Control Officer

    A humane society/animal control director asks ACOs to leave the military garb behind and instead dress the part of caring professionals.

  • September 1, 1997

    Follow-Up Postcard

    A simple postcard used by the Houston SPCA helps keep animal cruelty complainants in the loop.

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