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Articles

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • March 1, 2009

    Coffee Break: Your Favorite Service or Program Provided to the Public

    In your space, you told us about your favorite service or program that your organization provides to the public, and why you think it's important.

  • January 1, 2009

    Coffee Break: Most Common Misconception About Your Organization

    In your space, you told us about the public's most common misconceptions about your organization, and how you'd like to correct them.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • November 1, 2008

    The "101" Department: Sweating the Small Stuff

    Sometimes sweating the small stuff can be a good thing'especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift.

  • September 1, 2008

    Green's Gonna Getcha

    Choosing an environmentally friendly route for your animal shelter can offer healthier, more natural, and more cost-effective means of operation, but with potential hurdles down the road, it's wise to look both ways before going green.

  • July 1, 2008

    The "101" Department: Maintenance Matters

    A coat of paint here and a leaky faucet there may seem like back-burner stuff when you're busy saving lives, but properly maintaining your shelter now will save money later and pay off in improved animal care.

  • July 1, 2008

    Will Your Response be a Natural Disaster?

    A mock shelter evacuation illuminates the good, the bad, and the potentially lethal during crisis response.

  • July 1, 2008

    Online Extra - Getting Ready for Inspection

    Properly maintaining animal shelters is not just a matter of doing the right thing for the animals, the employees, and the public; it's also a matter of staying on the right side of the applicable health and safety regulations. The regulations vary across the country, but here's how one state handles shelter inspections.

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