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Articles

  • January 1, 2010

    Q & A: A Crisis in Customer Service? Not So Much

    Is there a customer service crisis in the animal welfare field? Animal Sheltering editor Carrie Allan talks to staff of Maddie's Fund and the Petfinder Foundation about the results of a "secret shopper" program they conducted last summer at a series of rescues and shelters.

  • January 1, 2010

    The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • March 1, 2009

    Coffee Break: Your Favorite Service or Program Provided to the Public

    In your space, you told us about your favorite service or program that your organization provides to the public, and why you think it's important.

  • January 1, 2009

    Coffee Break: Most Common Misconception About Your Organization

    In your space, you told us about the public's most common misconceptions about your organization, and how you'd like to correct them.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • November 1, 2008

    The "101" Department: Sweating the Small Stuff

    Sometimes sweating the small stuff can be a good thing'especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift.

  • September 1, 2008

    Green's Gonna Getcha

    Choosing an environmentally friendly route for your animal shelter can offer healthier, more natural, and more cost-effective means of operation, but with potential hurdles down the road, it's wise to look both ways before going green.

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