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  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    Coffee Break: Most Common Misconception About Your Organization

    In your space, you told us about the public's most common misconceptions about your organization, and how you'd like to correct them.

  • November 1, 2008

    The "101" Department: Sweating the Small Stuff

    Sometimes sweating the small stuff can be a good thing'especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift.

  • July 1, 2008

    Will Your Response be a Natural Disaster?

    A mock shelter evacuation illuminates the good, the bad, and the potentially lethal during crisis response.

  • March 1, 2008

    What Happens After "Happily Ever After"?

    The Michigan Humane Society tracks animals beyond their fairytale endings, making for more successful matches, happier adopters, and more confident staff.

  • March 1, 2008

    Opening Up

    Inspired by a collection of essays in Animal Sheltering, a shelter staffer shares her organization's evolving perspective on adoptions.

  • January 1, 2008

    The Behavior Department: Bad, Bad Cats Whatcha Gonna Do?

    A post-adoption survey helps the Animal Rescue League of Boston figure out how their adopted cats are getting on in their new homes.

  • January 1, 2008

    Show Me the Money: Raining Cats and Kittens?

    When a New Hampshire shelter took in a pregnant cat named Fancy, staff decided to hold a "kitten shower" to expedite the search for new homes for her litter.

  • November 1, 2007

    Q & A: Who Cares--and Why Should They?

    Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change.

  • September 1, 2007

    Q & A: Doggie D??cor

    Maya Richmond of the Maryland SPCA talks about a contest that takes dogs and shelter visitors around the country'and even around the world.

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