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Articles

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Timing is Everything

    Humane Alliance launches When to Spay effort to promote spay/neuter at 4 months.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    The Challenge of a Rural TNR Project

    Laura Jordan had her work cut out for her in convincing a Connecticut community to participate in her effort to spay and neuter feral cats, having to overcome suspicion of her motives, education property owners, and show that her methods made sense.

  • November 1, 2013

    The Wonder Down Under

    Animal Welfare League of Queensland in Australia uses Getting 2 Zero model to reduce euthanasia.

  • November 1, 2013

    High Volume, Low Cost, Big Impact

    A spay/neuter clinic reduces intake at a Mississippi shelter.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • September 1, 2013

    Home is Where the Dog Is

    Unwilling to give up their pets in order to obtain more secure housing, many homeless people in Oahu rely on a local organization called K9 Kokua to assist them with caring for their dogs and finding pet-friendly housing.

  • September 1, 2013

    Free to Good Home

    There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

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