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Articles

  • March 1, 2014

    Such Great Heights

    The Humane Society of the United States' Pets for Life program and message continues to spread. Christie Rogero of the Animal Welfare Association in New Jersey talks her introduction and inspiration in bringing this life-saving program to Camden, NJ.

  • March 1, 2014

    Grassroots Guardians

    The Green Mountain Animal Defenders in Vermont develops a program to help all animals, wild, and domestic, including baby chicks from a local hardware store.

  • March 1, 2014

    Putting a Friendly Face on Animal Control

    In California, the Santa Cruz County Animal Shelter turns on the charm and engages it's community with a door-to-door approach. Could it work for your agency?

  • January 1, 2014

    Timing is Everything

    Humane Alliance launches When to Spay effort to promote spay/neuter at 4 months.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • November 1, 2013

    High Volume, Low Cost, Big Impact

    A spay/neuter clinic reduces intake at a Mississippi shelter.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    The Wonder Down Under

    Animal Welfare League of Queensland in Australia uses Getting 2 Zero model to reduce euthanasia.

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