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Articles

  • March 1, 2014

    Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • March 1, 2014

    Grassroots Guardians

    The Green Mountain Animal Defenders in Vermont develops a program to help all animals, wild, and domestic, including baby chicks from a local hardware store.

  • January 1, 2014

    Timing is Everything

    Humane Alliance launches When to Spay effort to promote spay/neuter at 4 months.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    The Wonder Down Under

    Animal Welfare League of Queensland in Australia uses Getting 2 Zero model to reduce euthanasia.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • November 1, 2013

    High Volume, Low Cost, Big Impact

    A spay/neuter clinic reduces intake at a Mississippi shelter.

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