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Articles

  • March 1, 2014

    Putting a Friendly Face on Animal Control

    In California, the Santa Cruz County Animal Shelter turns on the charm and engages it's community with a door-to-door approach. Could it work for your agency?

  • March 1, 2014

    Grassroots Guardians

    The Green Mountain Animal Defenders in Vermont develops a program to help all animals, wild, and domestic, including baby chicks from a local hardware store.

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • January 1, 2014

    Timing is Everything

    Humane Alliance launches When to Spay effort to promote spay/neuter at 4 months.

  • January 1, 2014

    How Much is that Doggie Sweater in the Window?

    Advice from successful shelter and rescue thrift stores on how to create a profitable stream of customers, donated goods, and cash for programs.

  • January 1, 2014

    Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

  • November 1, 2013

    The Challenge of a Rural TNR Project

    Laura Jordan had her work cut out for her in convincing a Connecticut community to participate in her effort to spay and neuter feral cats, having to overcome suspicion of her motives, education property owners, and show that her methods made sense.

  • November 1, 2013

    High Volume, Low Cost, Big Impact

    A spay/neuter clinic reduces intake at a Mississippi shelter.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    The Wonder Down Under

    Animal Welfare League of Queensland in Australia uses Getting 2 Zero model to reduce euthanasia.

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