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Articles

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • May 1, 2012

    The "101" Department: Helping Them Help You

    Your shelter’s board of directors, with their deep commitment to your cause, should be helping to boost your fundraising efforts. Here’s how to get them involved.

  • May 1, 2012

    Friends ... with Benefits

    “Friends of the shelter” groups can be a major boon for many agencies, but successful partnerships require a clear delineation of roles and responsibilities. See how several shelters have been able to maintain beautiful friendships.

  • May 1, 2012

    Show Me the Money: Animal House

    Proving that sometimes fundraising dollars can come from unexpected places, a fraternity chapter at a university in Washington, D.C., recently raised a whopping $12,000 for its local shelter.

  • April 26, 2012

    Computer Hardware and Software on Marketplace

    Check out our listing of computer hardware and software just for shelters on Marketplace, the online store of Animal Sheltering!

  • March 1, 2012

    Show Me the Money: Picture This

    Combining her skill as a photographer and affection for dogs, Linnea Lenkus held a pet portrait fundraiser that netted thousands of dollars for California animal welfare organizations.

  • March 1, 2012

    Helping Animals Find a New Place in the Sun

    Find out how a Florida shelter strives to help as many animals as it can through its emergency relief, spay/neuter, and feral cat programs.

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