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Articles

  • March 1, 2010

    Coffee Break: Staying Calm When You're About to Lose Your Cool

    In your space, you told us about the times you've come close to losing your cool with a frustrating member of the public, but managed to save a difficult situation by staying calm and polite.

  • January 1, 2010

    The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • July 1, 2009

    Off Leash: Letting the Cat Out of the Bag

    Taking after the incredibly popular PostSecret.com, Nikki Moustaki has created a website where pets (and their owners) can spill their juiciest secrets.

  • March 1, 2009

    Coping with Craigslist

    Many shelters are wondering how to deal with Craigslist, the online classifieds powerhouse that has proven to be both a blessing and a burden for those involved in animal welfare.

  • January 1, 2009

    Fight Cruelty with Knowledge

    A new online resource provides citizens, the media, and law enforcement with the information they need to stop animal fighting and cruelty in their local community.

  • November 1, 2008

    Show Me the Money: Linked by a Cause

    Online fundraising hub Firstgiving.com extends the reach and deepens the pockets of shelters seeking donations.

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

  • March 1, 2008

    Make Your Shelter Beautiful

    Check out Zootoo.com, a new website where pet lovers rate and review pet services and products.

  • September 1, 2007

    The 101 Department: Find Your Target Audience

    You probably have a sign in front of your shelter that tells visitors they've come to the right place. But how easily can people find your organization on the Web? Learn how to help pet-seeking people find your site.

  • September 1, 2007

    Show Me the Money: Let Your Mouse Do the Walking

    Cats help raise funds for a Florida shelter by doing what they do best'nothing.

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