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Articles

  • September 1, 2007

    The 101 Department: Find Your Target Audience

    You probably have a sign in front of your shelter that tells visitors they've come to the right place. But how easily can people find your organization on the Web? Learn how to help pet-seeking people find your site.

  • September 1, 2007

    Show Me the Money: Let Your Mouse Do the Walking

    Cats help raise funds for a Florida shelter by doing what they do best'nothing.

  • May 1, 2007

    Opening the Door to New Understanding

    Two Pittsburgh shelters team up on a website promoting adoptions and explaining admission policies.

  • July 1, 2006

    Cataloging Cruelty

    Alison Gianotto started a one-of-a-kind database that helps animal control officers'and others in the animal welfare community'track offenders and fight cruelty.

  • July 1, 2006

    Off Leash: Music to Their Furry Ears

    Headbangers, bootyshakers, toe-tappers'tail-waggers? All of them can tune in to DogCatRadio.

  • November 1, 2004

    The Accidental Shelter Tourist

    Many shelters make sure their websites offer driving directions or even maps to tell people just how to find them. But some organizations are giving website visitors a sneak peek at just what they'll find when they get there.

  • January 1, 2004

    Going Solo

    Photographing shelter animals alone is often tricky, but the task can be made easier with these tips.

  • September 1, 2003

    Helping Pets More through the 'Net ... and Less at the Vet?

    Survey results show that fewer pet owners are turning to their veterinarians for information as increasing numbers seek advice online.

  • January 1, 2003

    Pop Goes the Website

    Some shelter websites make good use of an often irritating tool.

  • September 1, 2001

    Clicking for Dollars

    While the Internet remains mysterious to some, many Web-savvy supporters have big hearts and deep pockets. Here are some basic tips on how to open both. 

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