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Articles

  • March 1, 2003

    In Practice: Good Samaritan Postcards

    Developed by Kate Pullen when she was the director of the Animal Welfare League of Alexandria in Virginia, the card was designed to thank people who care enough to pick up strays and deliver them to the shelter.

  • January 1, 2003

    Pop Goes the Website

    Some shelter websites make good use of an often irritating tool.

  • September 1, 2002

    Unforgettable—That's What You Are

    While the media can be a powerful tool for getting the word out, there’s nothing like taking your services and action-inspiring messages directly to the people.

  • September 1, 2002

    ShelterSpeak: Public Inquiries about Animal Disposition

    How does your organization handle inquiries from the public about animal disposition? Do you reveal whether an animal has been adopted or euthanized? Why or why not?

  • July 1, 2002

    This Just In: You, Too, Can Be A Headliner

    What do people in your community really know about your organization and its services? If you haven???t stopped to ask lately, maybe now???s the time to find out. The answers may surprise you.

  • September 1, 2001

    Clicking for Dollars

    While the Internet remains mysterious to some, many Web-savvy supporters have big hearts and deep pockets. Here are some basic tips on how to open both. 

  • May 1, 2001

    It's a Voice Mail Jungle Out There

    A phone tree can be a modern miracle for your shelter, but it can also frustrate supporters and threaten your ability to help animals in danger. It all depends on how you use it.

  • January 1, 2001

    Spinning the Web in Your Favor

    Here's how to make sense of the Internet companies who want your time, money, or commitment. 

  • May 1, 2000

    Finding Software for Your Shelter

    More shelters than ever before are using computers and shelter-management software to track the animals and people they serve.

  • January 1, 2000

    Public Relations: It's in the Cards

    By producing trading cards for animal control personnel, a few municipal agencies are helping officers make some memorable introductions. 

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