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Articles

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • July 1, 2009

    Off Leash: Letting the Cat Out of the Bag

    Taking after the incredibly popular PostSecret.com, Nikki Moustaki has created a website where pets (and their owners) can spill their juiciest secrets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • March 1, 2009

    Coping with Craigslist

    Many shelters are wondering how to deal with Craigslist, the online classifieds powerhouse that has proven to be both a blessing and a burden for those involved in animal welfare.

  • January 1, 2009

    Check Out Our Shelter Software Survey

    We recently conducted a survey of a long list of software providers. Their answers are now available here, so if your organization is looking for new software, check out the survey results.

  • January 1, 2009

    Coffee Break: Most Common Misconception About Your Organization

    In your space, you told us about the public's most common misconceptions about your organization, and how you'd like to correct them.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    Fight Cruelty with Knowledge

    A new online resource provides citizens, the media, and law enforcement with the information they need to stop animal fighting and cruelty in their local community.

  • November 1, 2008

    Show Me the Money: Linked by a Cause

    Online fundraising hub Firstgiving.com extends the reach and deepens the pockets of shelters seeking donations.

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