rescue. reunite. rehome. rethink.
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  • January 1, 2010

    Off Leash: Days of Wine and Rabbits

    A rescue group based in Mill Valley, Calif. has released a limited run of a frisky new wine that not only raises money to support the group's mission, but spreads the spay/ neuter message.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • November 1, 2009

    Show Me the Money: Using Saws to Make Room for Paws

    A Portland house tour highlights pet-friendly home remodelings while raising funds for the local humane society.

  • November 1, 2009

    Reach Kids with Humane Lessons and Earn Extra Funds

    The KIND News Adopt-a-Classroom program from Humane Society Youth offers an effective way to start a communitywide youth education initiative-and raise some cash for your shelter.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    Q & A: Singing for Their Supper

    Animal welfare issues are just one of the passions of the Indigo Girls, the Grammy-winning, politically active folk-rock duo who've been making hearts and minds sing for more than 20 years.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Show Me the Money: Putting on the Dog

    Cute canines don finery and strut beside human models to raise funds for a Maryland shelter.

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