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Articles

  • January 1, 2014

    Blow Me Away

    Two shelters look to weather phenomena and pop culture to create fun adoption marketing campaigns.

  • November 1, 2013

    Miracle on O'Farrell Street

    San Francisco SPCA teams with Macy's to showcase adoptable pets during the holiday season. In addition to spreading good cheer, the promotion boosts adoption and raises money for the SPCA.

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • September 1, 2013

    Free to Good Home

    There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

  • September 1, 2013

    Location, Location, Location

    Find out how, after years of facing the challenges that come with being situated in an undesirable or remote location, some shelters are pulling up stakes, heading downtown, and finding a place in the spotlight.

  • July 1, 2013

    Clunkers into Cash

    Shelters around the country use car donation programs to generate much-needed cash to support their lifesaving efforts for animals.

  • July 1, 2013

    New York's Kindest

    New York City Animal Care & Control’s "New York’s Kindest" campaign encourages the community to help animals in need by adopting a pet or volunteering their time or treasure to the shelter.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • May 1, 2013

    Driving While Canine

    SPCA Auckland teamed with a top trainer and carmaker MINI to teach shelter dogs how to drive a modified automobile. The promotion, which attracted worldwide attention, highlighted the dogs’ intelligence and adoptability.

  • May 1, 2013

    Make it Snippy

    The HSUS’s World Spay Day campaign powers on, and the quest for a nonsurgical alternative to sterilization continues.

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