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Articles

  • July 1, 2012

    Kits & Pits

    A shelter finds surprising success in promoting and adopting out cats with colds. In addition, the basic techniques and benefits of clicker training for dogs in shelters are presented.

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 8, 2012

    Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?

    Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 7, 2012

    World Rabies Day

    World Rabies Day (WRD) was established in 2007 by the Global Alliance for Rabies Control to raise awareness about the on-going tragedy of rabies, educate those most at risk and mobilize resources against this fatal disease.

  • May 1, 2012

    Beyond the Comfort Zone

    Shelters around the country accepted the ASPCA’s $100K Challenge in 2011, vying to save more lives and hoping to capture the top prize of $100,000. The winners surmounted major challenges to reach their goals. How did they do it?

  • May 1, 2012

    The "101" Department: Helping Them Help You

    Your shelter’s board of directors, with their deep commitment to your cause, should be helping to boost your fundraising efforts. Here’s how to get them involved.

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

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