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Articles

  • September 1, 2012

    Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • September 1, 2012

    Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • September 1, 2012

    In Virginia, Challenging the Status Quo

    In Virginia, the Richmond SPCA is shaking things up. As the SPCA’s Project Safety Net offers programs and services aimed at reducing animal relinquishment, the organization is succeeding in saving more lives by partnering with the community.

  • September 1, 2012

    Kitties, Lindy Hopping, and Bathtub Gin

    In May, Lollypop Farm in Rochester, NY hosted The Great Catsby, a Jazz Age-themed fundraiser that enabled hepcats to raise $40,000 to help the shelter’s real cats (and dogs and rabbits and horses).

  • September 1, 2012

    When Size Matters

    "Mega" adoption events are helping shelters and rescue groups around the country move hundreds of adoptable animals into new homes. Learn how they’re doing it, and how you can get in on the fun.

  • July 1, 2012

    Kits & Pits

    A shelter finds surprising success in promoting and adopting out cats with colds. In addition, the basic techniques and benefits of clicker training for dogs in shelters are presented.

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 8, 2012

    Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?

    Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

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