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Articles

  • September 1, 2012

    Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • September 1, 2012

    Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

  • July 23, 2012

    ASPCA Pro - Little Black Book of Adoption Ideas

    Adoption ideas for dogs, cats, discounts, and holidays, plus marketing strategies!

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • July 1, 2012

    Kits & Pits

    A shelter finds surprising success in promoting and adopting out cats with colds. In addition, the basic techniques and benefits of clicker training for dogs in shelters are presented.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 7, 2012

    World Rabies Day

    World Rabies Day (WRD) was established in 2007 by the Global Alliance for Rabies Control to raise awareness about the on-going tragedy of rabies, educate those most at risk and mobilize resources against this fatal disease.

  • May 1, 2012

    Beyond the Comfort Zone

    Shelters around the country accepted the ASPCA’s $100K Challenge in 2011, vying to save more lives and hoping to capture the top prize of $100,000. The winners surmounted major challenges to reach their goals. How did they do it?

  • May 1, 2012

    Show Me the Money: Animal House

    Proving that sometimes fundraising dollars can come from unexpected places, a fraternity chapter at a university in Washington, D.C., recently raised a whopping $12,000 for its local shelter.

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