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Articles

  • May 1, 2012

    Beyond the Comfort Zone

    Shelters around the country accepted the ASPCA’s $100K Challenge in 2011, vying to save more lives and hoping to capture the top prize of $100,000. The winners surmounted major challenges to reach their goals. How did they do it?

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • May 1, 2012

    Show Me the Money: Animal House

    Proving that sometimes fundraising dollars can come from unexpected places, a fraternity chapter at a university in Washington, D.C., recently raised a whopping $12,000 for its local shelter.

  • March 1, 2012

    Show Me the Money: Picture This

    Combining her skill as a photographer and affection for dogs, Linnea Lenkus held a pet portrait fundraiser that netted thousands of dollars for California animal welfare organizations.

  • January 1, 2012

    How to Save a Life—or Maybe 300

    With a top prize of $100,000 at stake, the ASPCA’s $100K Challenge sparked a friendly competition between two animal welfare organizations in Washington, D.C.—and others around the country.

  • January 1, 2012

    Doing a World of Good

    To reflect the significant and growing global scope of the annual initiative known as Spay Day, the program has been renamed World Spay Day.

  • January 1, 2012

    Turbocharging Pit Bull Adoptions

    The executive director of Animal Farm Foundation offers tips on increasing pit bull adoptions by showcasing these wonderful dogs at popular local events.

  • September 1, 2011

    Show Me the Money: Charity on Tap

    This year, the Central Pennsylvania Humane Society's Pints for Pets Brewfest attracted 2,500 beer lovers and raised $65,000 for the organization.

  • September 1, 2011

    Show Off Your Stuff!

    The Innovation Station at Animal Care Expo allows attending organizations to submit their creative outreach materials for a chance to win prizes. Who were this year's winners? Read on to find out!

  • July 1, 2011

    Show Me the Money: And We're Back

    Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?

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