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Articles

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • March 1, 2012

    Show Me the Money: Picture This

    Combining her skill as a photographer and affection for dogs, Linnea Lenkus held a pet portrait fundraiser that netted thousands of dollars for California animal welfare organizations.

  • January 1, 2012

    How to Save a Life—or Maybe 300

    With a top prize of $100,000 at stake, the ASPCA’s $100K Challenge sparked a friendly competition between two animal welfare organizations in Washington, D.C.—and others around the country.

  • January 1, 2012

    Doing a World of Good

    To reflect the significant and growing global scope of the annual initiative known as Spay Day, the program has been renamed World Spay Day.

  • January 1, 2012

    Turbocharging Pit Bull Adoptions

    The executive director of Animal Farm Foundation offers tips on increasing pit bull adoptions by showcasing these wonderful dogs at popular local events.

  • September 1, 2011

    Show Me the Money: Charity on Tap

    This year, the Central Pennsylvania Humane Society's Pints for Pets Brewfest attracted 2,500 beer lovers and raised $65,000 for the organization.

  • July 1, 2011

    Show Me the Money: And We're Back

    Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?

  • May 1, 2011

    Volunteer Management: People Who Need People

    Recruiting new volunteers should wait until you've built a strong foundation, and your program can handle the increase in numbers. Here's how to find the right people.

  • May 1, 2011

    Walking All the Way to the Bank

    Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.

  • January 1, 2011

    A License to Succeed

    Calgary's mandatory licensing program for dogs and cats not only produces nearly enough revenue to cover the cost of providing animal services to a city of 1.1 million people, but also enjoys widespread buy-in from the public.

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