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Articles

  • September 1, 2009

    Show Me the Money: Putting on the Dog

    Cute canines don finery and strut beside human models to raise funds for a Maryland shelter.

  • July 1, 2009

    Show Me the Money: Making the Most of the Dog Days of Summer

    Find out how a Michigan shelter tees up a profitable annual golf outing fundraiser.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • March 1, 2009

    Show Me the Money: Cruising Cockers

    A cocker spaniel rescue group finds its annual "canine cruise" to be a successful fundraiser that is easy to plan and boosts the morale of the organization's volunteers.

  • March 1, 2009

    Nominate a Dog for a Valor Award

    Did a dog from your shelter act heroically to save a person in need? Have you heard about a dog who gallantly rose to action in the face of danger? Help us recognize these courageous canines by nominating a heroic dog for a Dog of Valor Award.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • September 1, 2008

    Off Leash: A Truly Re-Pug-Nant Affair

    In Portland, pet owners' passion for pugs is on display at the Oregon Humane Society's eighth annual "Pug Crawl."

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