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Articles

  • September 1, 2009

    Off Leash: Putting the 'Fun' in Fundraiser

    In tough economic times, it's more important than ever for shelters to keep the money coming in. One strategy is to kick the creativity level up a notch. Here's a smattering of the wacky and wonderful events that shelters have devised to beat those recession blues.

  • September 1, 2009

    Out of the Mall, Into the Shelter

    Autumn is in the air, and with it, some fall-themed adoption ideas.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Show Me the Money: Putting on the Dog

    Cute canines don finery and strut beside human models to raise funds for a Maryland shelter.

  • July 1, 2009

    Show Me the Money: Making the Most of the Dog Days of Summer

    Find out how a Michigan shelter tees up a profitable annual golf outing fundraiser.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • March 1, 2009

    Show Me the Money: Cruising Cockers

    A cocker spaniel rescue group finds its annual "canine cruise" to be a successful fundraiser that is easy to plan and boosts the morale of the organization's volunteers.

  • March 1, 2009

    Nominate a Dog for a Valor Award

    Did a dog from your shelter act heroically to save a person in need? Have you heard about a dog who gallantly rose to action in the face of danger? Help us recognize these courageous canines by nominating a heroic dog for a Dog of Valor Award.

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