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  • May 1, 2013

    Driving While Canine

    SPCA Auckland teamed with a top trainer and carmaker MINI to teach shelter dogs how to drive a modified automobile. The promotion, which attracted worldwide attention, highlighted the dogs’ intelligence and adoptability.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • March 1, 2013

    Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • January 1, 2013

    Restaurants for Rescue

    The owners of the Stray Cat Café and the Lost Dog Café in Arlington, VA, funnel profits generated from their popular pet-themed restaurants to support the lifesaving work of a local dog and cat rescue.

  • January 1, 2013

    Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • November 13, 2012

    The Foundation Center: Top 50 U.S. Foundations Awarding Grants for Animals and Wildlife

    From the Foundation Center, their 2010 list of top animal-grantmaking foundations in the United States. Check this list to find a group that may be able to help you!

  • October 19, 2012

    Nevada Humane Society - How to Write Pet Profiles

    Pet profiles are your chance to market your animals to potential adopters. Check out these great how-to's from Nevada Humane.

  • October 4, 2012

    PetSmart Charities Webinars and Resources

    PetSmart Charities provides access to webinars on a variety of animal welfare-related topics, links to animal-welfare presentations, conference materials, as well as links to governmental forms helpful for nonprofits.

  • October 4, 2012

    Samples: Adoption Promotion Ideas from Nevada Humane Society

    Check out these inspiring adoption promos from Nevada Humane, including a few for barn cat placement!

  • October 4, 2012

    Nevada Humane Society - Turbocharging Adoptions

    See how Nevada Humane really turbocharged their adoptions with this handout from their 2009 No-Kill Conference presentation!

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